Featured Work
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Communications Strategy and Messaging
Analysed and audited the current brand communications strategy, aligned it with organisational goals, set up the communications roadmap and workflow, and operationalised the strategy with the team | Developed fundraising communications strategy | Developed communication messages through insight mining.
Organisations: Toybank - A project by The Opentree Foundation, Child Rights and You (CRY) India, CRY America
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Funding Pitch Decks and Grant Proposal Development
Engaged in explorative conversations with the organisation's leadership team, attended programmes, interviewed stakeholders, studied organisational documents, and conducted in-depth secondary research ensuring alignment with funders’ guidelines and organisational goals to develop tailored pitch decks and grant proposals.
Some themes worked on: Child Rights, School Infrastructure, Youth Skilling, Paediatric Palliative Care, Technology in Post COVID-19 World, Safety of Girls and Women, Law Fellowships for Youth in Conflict-hit Zones, AI in Education
Organisations: Plan International (India chapter), Happy Feet Home Foundation, TEDxGateway, Lapidary Foundation
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Impact Reporting (Annual Reports, Knowledge Reports, Update Reports)
Studied organisational documents, engaged in exhaustive discussions with stakeholders, finalised concept and structure flows, and conducted secondary research to author knowledge, annual, update and post-event reports.
Organisations: UNDP- Magic Bus India Foundation, Happy Feet Home Foundation, Child Rights and You (CRY) India, TEDxGateway,
CRY America
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Organisation and Campaign Website Strategy and Project Management
Conducted website strategy sessions with the team, put together briefing documents and briefed the website development team, worked on content curation and copy edits, and project managed the implementation.
Organisations: Child Rights and You (CRY) India, Toybank - A project by The Opentree Foundation, CRY America
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Newsletters and Emailers
Studied the organisation's work through interviews with directors, employees, and programme participants to author emailers and newsletters to connect with the organisation's audience, nurture leads, and increase customer retention through targeted and personalised email campaigns.
Organisations: India Health Fund (Tata Trusts Initiative), Child Rights and You (CRY) India, CRY America
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Impact Storytelling
Connected with social entrepreneurs and innovators, programme participants and programme team members through in-depth and exhaustive conversations to understand their journeys and challenges, and effectively captured stories of transformation and impact.
Organisations: India Health Fund (Tata Trusts Initiative), Magic Bus India Foundation, Happy Feet Home Foundation, Child Rights and You (CRY) India, CRY America
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Photo and Video Stories of Transformation
Visited supported communities and conducted in-depth interviews with the programme participants and stakeholders, conceptualised story concept and structure, authored individual stories, worked with the brand agency to finalise treatment for the stories, created
storyboards with required visuals to brief photographers/ videographers on the style and range of photographs and videos required, planned and project-managed the shoots across India with different stakeholders, and supervised the development to arrive at photo and video stories.
Organisations: Magic Bus India Foundation, Child Rights and You (CRY) India, CRY America